Unifying a Global Icon
UNICEF USA is a global children’s activist that has the power to transform systems to create lasting change.
Over the years, several sub-brand logos were created. Brandt Brand designed a single strong & consistent design system to tie everything together. The UNICEF USA Globe embodies the broad scale, impact and influence of theorganization. The mark is a powerfully simple icon and is used to unify all UNICEF USA brand communications.
Brand architecture
With the introduction of the Globe, UNICEF USA is taking a monolithic approach to brand architecture. All sub-brands and programs will be identified primarily with the UNICEF USA Globe. Global outreach is at the center of everything UNICEF USA does.
The UNICEF Campus Initiative is a growing grassroots movement rooted in a belief that college students have a vital role to play in helping the world's children survive.
““I’ve known Richard Brandt and his team for many years. During that time, I’ve worked directly with them and also watched as they helped transform other brands - most of them being large, global entities. Working to update, develop or revitalize a brand identity can be tough. There are a lot of stakeholders involved and brands and branding is an emotional business — which is why it’s so important to get it right. Not only do Richard and his team know how to get it right, but they also make the journey fun. They know how to listen and bring back great strategic thinking coupled with design that’s spot on. Most recently, I’ve engaged them to work with us at The US Fund for UNICEF. As always, there was a lot to navigate, but they have exceeded my expectations. I would have no hesitation in recommending BrandtBrand and the team.”
Jennifer Roberti, SVP, Marketing & Communications, US Fund for UNICEF”