Beauty is not only skin deep

A huge new category of health and beauty is on the rise

More women than ever before are coming to the realization that what they put into their bodies is just as important as (if not more important than) any external beauty aids they may utilize. The Nature's Bounty Co. innovation team, lead by Monique Acevedo, approached BrandtBrand to help create Nature's Bounty Beauty Gels, taking "Beauty from Inside" to the next level.

A complete line of cosmeceuticals for today’s women

Building off the success of their #1 brand for Hair, Skin, and Nails, The Nature’s Bounty Co. knew that women’s beauty (as well as health) could be addressed in the supplement aisle. The company was eager to reimagine everything that was traditional in the supplements category. From the start, the team knew that the packaging would be crucial, as it would need to live in the world of beauty, but also convey the efficacy of the product. Balancing both is where the magic of design can solve conflicting objectives.

We began with beautiful "new to the category" cosmetic structures allowing the colorful Gels to be easily seen. BrandtBrand carefully developed information hierarchy, well-crafted modern typography, along with the unique color palette that sets this innovation apart. The design merges two important goals– balancing brand, name, benefit, and ingredients, while still being squarely in the beauty category. The R&D team also added a wonderful fragrance to the Gels themselves.

With beautiful jars, colorful Gels, and a wonderful fragrance, Beauty Gels exude a sense of style that’s backed by the trusted Nature's Bounty brand. Beauty Gels are as gorgeous as they are effective. They perfectly fit with what women today expect: an innovative, trusted and exciting new brand -- just for them.

BrandtBrand delivers senior brand agency expertise to a smart, adept and efficient boutique agency size. Our team's approach to all projects is clear; to build powerful, creative and enduring brands that have a positive impact on a client’s business performance. BrandtBrand is designed to maximize excellence, timing, and budgets.