Dynamic identity for staffing agency

AEROTEK was created by a group of aviation executives, and has grown to become the most reliable source for engineering recruiting and staffing worldwide. With a new strategic global platform for AEROTEK, BrandtBrand brings it to life for their three major constituents; AEROTEK employees, clients and recruits.

BrandtBrand created the core identity "Walking Forward.” A powerful symbol that was inspired by a caliper, for centuries an essential tool of engineers, and legs walking in forward motion. The core symbol speaks not just to engineering but more to humanity. People are AEROTEK's greatest strength, the power of forward thinking and optimism is what AEROTEK has delivered all its life. The new symbol says all that in the wink of an eye.